With
the help of Enterprise Application Integration, you can integrate different
applications and transfer data from one application to another. Application integration
can help you to combine features of multiple applications to get a broader view
of your business processes, analyze the processes and manage them more
effectively. You can get a lot of useful information by integrating the
applications and you will be in a stronger position to answer the questions of your
clients, customers, and suppliers.
What kinds of applications and data
can be integrated?
You
can integrate many different applications to exchange data and other app
features. Some common applications that are being integrated by some leading
companies include the following:
·
Customer relationship management (CRM)
·
Enterprise resource planning (ERP)
·
Business intelligence and analytics
·
Supply chain management (SCM)
·
Company employee database
·
Key advantages of Application
Integration:
Sharing business information: You
may need the data stored in one application into another application to correlate
the data with other business parameters. Application integration enables you to
access the data from a single resource to perform different kinds of comparisons
and business analyses. You are able to connect different processes together to
observe overall performance of your organization. Thus, you are in stronger
position to manage your business more effectively.
Enforcing Process automation: With
the help of application integration, you can automate some important business
processes. For example, you can take a customer database containing e-mail
addresses of potential customers and integrate the database with an e-mail
marketing software to execute an automated e-mail marketing campaign.
Hassle free and Faster access to
requisite information: Application integration dramatically
reduces your time to create a specific kind of business report, finding some
particular kind of information, or answering to client’s queries.


